Client
Verdell Advisory
Services
Rebrand
Year
2022
Corissa was expanding her CPA services from exclusively female business owners to male and female, small business owners aged 35-65 who wanted to scale their business.
The logo she had used for several years was too feminine to appeal to men. She was looking for a new brand that felt modern, clean, professional, and luxurious but approachable.
After our brand audit and debrief, we presented these initial logo concepts:
Corissa chose concept two which we used to create her Brand Guide, secondary logo mark, business cards, and brand pattern, as pictured below.
