Client
Jennifer Faught, Avanthos
Services
Branding and Website
Year
2023
Jennifer was looking for a “tatooable” geometric mark for her executive planning firm called, Avanthos.
“Avanthos” combines the Greek words “Avanti” (meaning forward/ahead/onward) and “Ethos” (meaning custom/habit/character).
Jennifer’s brand needed to appeal to Male and female entrepreneurs with growth-oriented businesses generating $5-$25 million in revenue and 10+ employees.
The desired adjectives for our Client’s brand were clean, geometric, and strong – the opposite of feminine, meek, or cutesy.
We found these inspirational images:
After our initial listening phase, we presented the following concepts:
This was the winning concept that we rolled out to a Brand Guide and full website design:
Following the completion of the branding project, Jennifer Faught, Founder, Avanthos Coaching, said:
“Having built many websites before, I was dreading building another one. But, working with Jess was a breeze. Starting with info gathering and a strong inspiration guide made the execution stress free. Jess has a high “get it factor” and is able to turn complex information into simple content that is beautifully designed. She nailed it on the first pass. The week I launched the site, a lead came through and they referred to the website multiple times during my discovery call. It is my biggest client to-date. The website was a part of closing them before they even picked up the phone to call me. I would hire Jess and her team again in a heartbeat.”
